Workshops from the Intellectual Assets Centre

The IA Centre is running more events in 2012 - here are details of the first ones, being run in both Glasgow and Dundee.

Remember the workshops are (as always) free of charge to attend. The event programme is crammed full of valuable information and interactive sessions – designed to make sure that everyone leaves with the tools, confidence and motivation to develop their business through managing their intangible assets effectively.

Finding your Hidden Value – how to find the hidden value in your organisation
Tuesday 17 January 2012       (9.30am – 1pm)
IA Centre, Skypark 2, 12 Elliot Place, Glasgow G3 8EP

This interactive workshop will help you identify the key intellectual assets operating as value drivers in your business and develop strategies for their management and protection.  The workshop will address a number of areas critical to business success including: understanding and managing both intellectual property and wider intangible assets and how to audit these assets effectively to help grow your business.

The workshop will also act as an introduction to further, free support from the IA Centre to help you manage and commercialise your intangible assets and intellectual property by working with one of the IA Centre's specialist advisers.

Registration: http://www.ia-centre.org.uk/news_and_events/events/viewer.cfm?intItemId=288

This workshop is also running in Dundee on 2nd February.  Call the IA Centre on 0141 243 4920 or check the website at www.ia-centre.org.uk to find out more, or book your place here: http://www.ia-centre.org.uk/news_and_events/events/viewer.cfm?intItemId=291

Boosting your Brand – developing your branding through Intangible Assets
Tuesday 24 January 2012       (9.30am – 1pm)
IA Centre, Skypark 2, 12 Elliot Place, Glasgow G3 8EP

This interactive workshop will introduce the key concepts of brand perception and brand value and will show how you can manage your intangible assets in order to actively build your brand, as well as how to use intellectual property in order to protect both the brand itself ... and your brand investment!

The workshop will help you learn how to use your assets to manage, protect and enhance your brand and to develop a "take-away" action plan tailored to your own business needs.  It will also help you develop strategies for influencing how your business offering and reputation is perceived externally by existing and potential customers - and internally by employees - so you can be sure that your brand message is consistent.

Registration :  http://www.ia-centre.org.uk/news_and_events/events/viewer.cfm?intItemId=289 

This workshop is also running in Dundee on 28th February.  Call the IA Centre on 0141 243 4920 or check their website at www.ia-centre.org.uk to find out more, or book your place here: http://www.ia-centre.org.uk/news_and_events/events/viewer.cfm?intItemId=292

Creating New Revenue Streams – making the most of your intangible assets
Tuesday 14 February 2012     (9.30am – 1pm)
IA Centre, Skypark 2, 12 Elliot Place, Glasgow G3 8EP

This interactive workshop will introduce you to the IA Pathway to creating new revenue streams (identify, record, protect, communicate and commercialise) to help you find new routes to revenue generation including: sales of products/services; trading your IA (through assignation, licensing, franchising); joint ventures/collaborations; securing investment; succession planning; and developing new business models.

You will learn how to develop key IA messages for different purposes, designed to support your own key business objectives, and will come away from the workshop with increased knowledge of how to use your IA to increase both business opportunities and income.  It will also enable you to consider how best to present your IA, tailored to your chosen means of business generation.

Registration :  http://www.ia-centre.org.uk/news_and_events/events/viewer.cfm?intItemId=290

This workshop is also running in Dundee on 8th March.  Call the IA Centre on 0141 243 4920 or check their website at www.ia-centre.org.uk to find out more, or book your place here: http://www.ia-centre.org.uk/news_and_events/events/viewer.cfm?intItemId=293

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