Most Innovative Start Up Award


Celebrating the new ideas, processes, products, services, technologies and applications that have the greatest impact on an organisation’s start up success, this Award recognises the enterprise that has most successfully applied innovation.


Businesses established since 31 May 2017 are eligible to apply.

If you won the Most Innovative Start-up of the Year Award last year then you are not eligible to enter the category this year.

Entry is free for affiliate members and ASB direct members, and costs £50 per entry for non-members.

Whilst the Award is made to a business entity, a woman must be the driving force behind the business.

Criteria assessed (500 words max per criterion)

  • Created competitive advantage
  • Transformed the organisation or wider industry
  • Embedded ethical or sustainable operational practices
  • Increased market share or customer engagement
  • Shown adaptability to market conditions

Application process

The application should be submitted via the ASB website.

Applications should be accompanied by two endorsements/references.

Make Your Application

  • Closing date for entries is 5pm on Friday 29th June, 2018
  • Only online applications will be accepted.
  • The shortlisted finalists will be asked to attend an interview with the judging panel, in Edinburgh, during the w/c Monday 23rd July, 2018.
  • Finalists are required to attend the Awards Dinner on Friday 21st September, at the Apex City Quay Hotel, Dundee.
  • If you have a reading disability and would like support with your application, please contact our Administraor on
Online Awards Applications are closed.