Start-up Business of the Year

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For start-up businesses that have been trading up to two years in any business sector. We want to celebrate your new venture. Judges will be looking for businesses that have launched successfully and capitalise on market opportunities whilst building a solid and sustainable foundation upon which their business can thrive.


Those who can apply 

  • Business entities trading for 1 year or less with a woman as the driving force behind the business
  • Affliate members
  • ASB direct members 
  • Non-members (£50/entry)

Those who can't

Last year's winner in same category 

Awards Application Guide

Criteria assessed

Criteria assessed (500 words max per criterion.)

  • Tell us briefly about you and your business (100 words max)
  • Provide an overview of your business journey to date incl any resilience
  • Evidence your business success since launch from 0-24 months
  • Explain why this is impressive compared to other start-ups
  • Share your evidence of successful start-up performance and outline future plans for the business

Make Your Application

  1. Complete online application
    • Only applications submitted online through the ASB website will be considered
    • It is recommened that you read the Awards Application Guide before starting
    • Save regularily during your application
  2. Upload finalist photo
    • Choose photo (individual or team) suitable for use if shortlisted as a finalist
  3. Attach evidence documents, a video url and supporting files*
    • Support your application by uploading documents such as financials, endorsements or references as well as adding link to a personal video
Open date: 9am, Tuesday 27th April, 2021
Closing date: Midnight, Friday 25th June, 2021
The shortlisted finalists will be asked to attend an interview with the judging panel
Shortlisted finalists interview:: Online, during the w/c
Awards dinner: Sunday 26th September - Virtual Afternoon Tea
Upload files must not exceed 1MB. *optional
If you have a reading disability and would like support with your application, please contact us at
Finalists are required to attend the Awards Dinner.