Doing good is good for business. And it doesn’t need to mean big, expensive changes for you.
In fact, I’ll bet you've done something good in this last year, and I bet you feel good for doing it. You might say it's enhanced your well-being, right?
Mostly in business we hear of a CSR (Corporate Social Responsibility) policy, which we hope will serve the ‘good’ ambition of the company. But it's not usually the purpose and certainly not a priority of the operational or strategic decisions within the board room. The more modern language for CSR is Social Impact.
Social Impact is, in short, about changes that happen to our communities and the people who live in them because of something we do, and sometimes because of something we don’t do.
It's incredibly complex and challenging to measure Social Impact, which is why well-being matters. When you look at what every single human being across the globe has in common; no matter their age, religion, gender, status, education, experiences, race, size, well-being and essentially being happy or content is a recognisable aspiration for us all.
Sometimes Social Impact is easier seen in charities and social enterprise than from businesses because it's the reason they exist.
Think about the innovative social enterprise, Uppertunity, based in Dundee. They give people with additional support needs access to various groups that in turn allows those people to flourish and reach their full potential. For some that’s working in their vegan cafe in town, for others that’s tending the garden up at The Circle (another social enterprise by the way). They’re getting to spend time with peers, learning valuable skills and adding value to their lives. All of that improves their well-being; people are more confident and feel better about themselves as a result of the work Uppertunity do.
Another example is the charity Dundee Community Transport, of whom I’m the Chair of Trustees. We deliver a direct response transport service or door to door transport for older people who would otherwise be excluded from society, simply because they can’t access public transport. The result of that is that people remain connected and can engage with activities they enjoy, reducing social isolation and therefore improving people’s well-being.
At The Social Mirror, we explain Social Impact in terms of three key stakeholders; Customers, Colleagues and Collaborators.
For a lot of businesses, CSR and the traditional arms length approach is simply not fit for purpose any longer, which may explain the shift to language changing; i.e.; Social Impact.
Combine with Millennials and Gen Z entering the market and workplace, there’s a lot of challenges associated with this new wave of hyper connected, socially aware and critically minded young people.
They’re judged as snowflakes, and for never really having had to suffer hardship, have no attention span and don’t see things through, want instant satisfaction and the latest tech.
The thing is, though, they also have empathy. And they have it in spades.They’re hyper-connectedness has allowed them to watch the world unravel in real time. Think Malala. Think Greta.
And all the time we call them snowflakes, we’re missing not just an ability but a need to respond to the world with compassion and sensitivity.
Saving the planet is their vocation.
Being kind is their mission.
Inclusion is their life's work.
And for the business community, that means they’re making their choices as Customers, Colleagues and Collaborators based on what you stand for and why. They want to know that you're a good business.
The Social Mirror is a free tool, you can download from the website; www.thesocialmirror.co.uk
, and I'd be happy to talk you through it in a 15 minute free consultation call. You might be amazed at the difference your difference can make in growing your business.