What's your PB?

By: Claire Dea. Published: 26 Feb, 19
Firstly, please let me apologise. If you think you’re about to read a blog on personal best sporting achievements, then you’re in the wrong place. This blog is about personal branding which technically (if you get it right) is YOU, at your personal best!

So, what is personal branding? How can personal branding benefit you, and by default, your business? How do you create your own unique personal brand?

Let’s explore these questions and get on you on the road to professional success.

What is Personal Branding?

Personal branding is the identity (reputation) you establish for yourself based on a unique combination of talents, passions, values and expertise. It’s how you present (promote and position) yourself to your target audience (e.g. potential clients, customers and partners).

The best part of personal branding is that it’s all about YOU. Personal brands only work when they’re authentic, which means that you don’t need to worry about making anything up – you’ve already got everything you need. We all have a professional reputation whether we choose to nurture it or not.

In 1997, Thomas J. Peters, an American writer on business management said:

"We are CEO’s of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU."

How can personal branding benefit you and your business?

As a business owner, you already know that building a brand is a vital step in your business plan. You need a way to set your business apart, and branding is the answer. But building a personal brand for yourself is equally as important (maybe more) than your product or service.

In our hyper-connected world, it’s how you establish yourself in your industry. It’s a way for you to make sure that your audience sees you the way you want to be seen — and, by extension, your business.

Taking time to define your personal brand will help you build strong name recognition and credibility in your industry. It’ll help you promote yourself and start building positive relationships. And for businesses of any size, that’s always a good thing.

How do you create your own unique personal brand?

Start with these questions and ask yourself:

• What are my skills?
• What am I passionate about?
• What are my values?
• How am I different – what’s my USP?
• Who is my target audience?
• Who is my competition?

Once you have the answers, it’s time to plan:

• What do you want to achieve - what are YOUR dreams?
• How will you get there?
• How will you raise awareness of yourself – what social media channels do you need to utilise? What events do you need to attend for recognition/networking?
• How can you powerfully share your brand story and be influential?

So, you have answers to the questions, and you have the start of a plan, you’re now on a journey to career success - YOU can give yourself that competitive edge, YOU can be more influential, and YOU can create an impact.

Please remember, a personal brand without a dream is like an innovation without a purpose…..

Be a dreamer, tell your own story and make your personal brand, your personal best achievement yet.

Find out more about how we can help you with your personal brand, on our website.