Clare Nelson is CEO of Netball Scotland, an innovative
and pioneering organisation driving the women in sport agenda.
I am the C.E.O.
What is your background prior to working for this company/setting up your company?
I was previously a non-Exec Board Director with Netball Scotland.
I took up my post as CEO in October 2015, and prior to that I was the Senior VP of a global traceability solutions organisation, Traceall Global. Working with some of the biggest brands in the world, as well as Governments, we created and delivered traceability software solutions that would track, trace and monitor a range of assets across the supply chain.
What makes your company and/or your role stand out?
At Netball Scotland we have positioned ourselves as not only a leading Governing Body within Scottish sport, but also an innovative and pioneering organisation driving the women in sport agenda.
As a minority sport in a challenging environment, we are driving through historic and ground-breaking new products and programmes that are making an impact both on and off the netball court.
Our new pro-women’s sports team, the Sirens, are blazing a trail into an exciting and important new era for women’s sport in Scotland.
When taking up my role in 2015, I wanted our sport and organisation to be at the forefront of driving positive change whilst delivering excellence and innovation – and I think we are doing just that!
What is your area of expertise / inspiration?
I have a strong commercial background and a skill for creating and delivering high impact brands and marketing campaigns.
What are your plans for the future?
To make Netball Scotland a strong and sustainable organisation, with successful teams, strong pathways and people at the heart of all it does. And to position it as a leader in the global women’s sport movement.
For me personally, I would either like to start my own Foundation tackling some of the challenges that women and girls face every day, or work for a global charity or agency [the UN is the dream!].
What inspires or motivates you?
I am inspired by the desire to make a difference and do the right thing; by the young girls who need better role models and have limited self-belief and access to opportunities; by a need to change an industry that is steeped in inequality and disparity; by my amazing female colleagues and athletes who believe in me and are committed to trying to ‘Change The Game’ with me; by those incredible business people who have been successful against the odds because they worked hard and had a strong sense of self-belief; and by my children, whom I want to make proud and I want to, in turn, inspire them to believe that they can be and do anything they want to.
