Delegates from across Scotland enjoyed two fantastic days in Elgin and Stirling as we took our ASB conference “on the road”.
Four interactive workshops, led by industry experts, challenged, encouraged and motivated us to look closely at our businesses or careers, and where we can bring lasting benefits and change, putting learning outcomes into practice right away.
As well as networking opportunities with a diverse range of women from across all sectors and backgrounds, delegates had an opportunity to record short videos of each other about what motivates and inspires them in their place of work. Look for the hashtag #asbontheroad to see delegate videos on Twitter and Facebook!
Here’s what some our delegates said:
Our workshops looked at “What is your why?” Why we need to be clear about our WHY, how this drives our behaviour and distinguishes us from our competition and what motivates and inspires us to do our very best work every day, and how you can attract and retain the clients you want to work with;
“Walking your customer journey”. Do you and your team deliver your values and story in a consistent way? What experience do your customers have with your business? In this fun, interactive and enlightening workshop we will help you look at your business from a different perspective - from the eyes of your customer;
“Who do you think you are?” How you can enhance your personal and business profile so that you have the leading edge on your competitors and strengthen your brand position. How to become a brand ambassador creating an authentic, stand-out identity, set of values and personality for your business;
“Get your message out!” Building on everything you have learned during the day we will finished with a very practical workshop showing you how you can use video in social media to share your business story, values and messages with your customers.
In Stirling, we also heard from Kate Webb from The Responsible Safari Company about an opportunity to take part in a life-changing Women’s Entrepreneurship Expedition to Malawi in October 2018.
A big thank you to our workshop leaders: Eleanor Yearwood, KTP Works, Lyndsey Phillips, StimuliEvovle; Sheena Walker; and Lucy Bradshaw, Skocia Web Design. Also thanks to Carole Small, Margaret Reynolds, Marianne Meehan, Heather Borderie and Joanne Robinson for sharing their experiences about taking part in the ASB Business Awards.