ASB Conference 2020. Unstoppable Women (Postponed)

Event Postponed: Awaiting New Date Confirmation

VISION 2020 - Healthy Business : Healthy Self

Tuesday 12th May 2020 - MacDonald Holyrood Hotel and Spa, Edinburgh 

Event postponed - please see our latest Coronavirus Covid-19 Statement

The Association of Scottish Businesswomen supports business and professional women throughout Scotland by providing opportunities to inspire, link and connect businesswomen in Scotland, building and strengthening relationships via our national events and through our affiliated groups.

Our 2020 “Unstoppable Women” conference will be held at the Macdonald Holyrood Hotel and Spa in Edinburgh on Tuesday 12th May 2020.

Bringing a mix of speakers, practitioners and panellists, sharing their own experiences, together with a selection of practical workshops - helping us to balance our business, our work and our lifestyle for the ultimate in wellness.

There will be opportunities to visit the exhibitor stands and ample networking too. 

And absolutely everyone is welcome! Read on for our full programme and how to secure your ticket to this fantastic Vision 2020 ASB Conference.


09:30 to 10:30 Registration - Tea & coffee, Networking
10:30 Welcome Address: Lyndsey Greer Phillips - ASB President
10.45 Opening Speaker: Heather McGregor
11:10 Workshops: Morning Session - see below
12.00 Morning session close with joint delegate activity
12.15 Lunch, Networking, Exhibition
13.15 Panel Discussion: Personal and Professional Development
14:15 Workshops: Afternoon Session - see below
15:00 Tea & Coffee, Networking, Exhibition
15:30 ASB National Business Awards Launch
15.40 Keynote Speaker: Dr Eve Poole
16.40 Closing remarks and vote of thanks
17:00 Close


Book early to guarantee your choice of workshops. 

Early Bird admission (ASB members* only) - £65 (Limited Availability)

ASB Member* admission - £75

Non-member admission - £105 (includes one years ASB membership valid from 01/06/2020)

Exhibitor table (ASB members) - £30 (Limited Availability - excludes admission**)

Exhibitor table (non-members) - £60 (Limited Availability - excludes admission**)

*Affiliate Group Members must also be registered on the ASB membership directory to purchase early bird and member tickets. 

**Exhibitor table prices are for a TABLE only. Please add the appropriate number/type of admission ticket(s) for all those staffing your stand.

A £2.50 merchant booking fee will apply to each admission ticket.

Ticket sales END at 5pm on Thursday 30th April 2020

Please note: Tickets are non-refundable. See our full cancellation policy online

Buy tickets for Association of Scottish Businesswomen (ASB)

Main Speakers

Opening Speaker: Professor Heather McGregor, CBE 

Heather J. McGregor is the Executive Dean of the Edinburgh Business School, the graduate school of business of Heriot Watt University in the U.K. Professor McGregor is the principal shareholder and non-executive chairman of the executive search firm Taylor Bennett and the the founder of the Taylor Bennett Foundation, which works to promote diversity in the communications industry. In addition, Professor McGregor is a non-executive director of two public companies.

Professor McGregor has a Ph.D. from the University of Hong Kong in Structured Finance and is an experienced writer and broadcaster, including writing for the Financial Times for 17 years. She is also the founder of the Taylor Bennett Foundation, which works to promote diversity in the communications industry, and a founding member of the steering committee of the 30% Club, which is working to raise the representation of women at senior levels within the U.K.’s publicly listed companies. In June 2015, Professor McGregor was made a Commander of the British Empire for her services to diversity and employment. In February 2017, she was appointed by the U.K. Government to be a member of the Honours Committee for the Economy.

Keynote Speaker: Dr Eve Poole

Leadersmithing, and why all these men should just move over now...

Dr Eve Poole is the Third Church Estates Commissioner for England, and Chairman of the Board of Governors at Gordonstoun. She has a BA from Durham, an MBA from Edinburgh, and a PhD in theology and capitalism from Cambridge. She is the author of several books, including Leadersmithing, which was described by Joanna Lumley as ‘inspirational, practical and fascinating,’

For 15 years she taught leadership at Ashridge Business School, where she pioneered a new approach to the accelerated development of leaders, using ground-breaking neurobiological research into how leaders really learn. Leadersmithing is a method of developing leaders that rediscovers the craft of leading, and takes seriously the need for leaders to acquire ‘muscle memory’ for leading well under pressure.

Before she joined Ashridge, she worked for the Church Commissioners and for Deloitte Consulting, where she specialised in change management for the Financial Services sector. She is a regular contributor to Thought for the Day for BBC Radio Scotland. You can follow her on twitter @evepoole and she blogs at


A two course hot and cold buffet will be served, during which there will be time to catch up with friends and contacts, and take a wander round the exhibitor stands.

Panel Discussion: Personal and Professional Development

We are delighted to be joined by four fantastic panellists representing a range of sectors and viewpoints.

Vicky Zuiderent - WIBF (Women in Business and Finance) and Director at Vilosky

Wendy Maltman - Business owner, The Malting House Design Studio

Kim Atkinson - CEO, Scottish Sports Association

Carol Anne Morris - Scottish Chambers of Commerce (Business Mentoring)

Our fantastic panel will be sharing their own experiences with Professional and Personal Development (PPD).

PPD is a holistic approach to how you develop, progress and enhance your career but developed in two ways. Professional growth is all about gaining new skills and experience. That means your development is either related to your current role or the role you want to do next. Personal development fits alongside professional growth — so if you want to progress in your career, you’ll need to develop personally first. That’s the only way you’ll be able to handle your fears, take on more responsibility, and succeed with greater challenges.

Understanding more about PPD will help you create an upward spiral that helps you get where you want to go.

Workshop Leaders & Topics

Delegates will have the opportunity to choose one workshop from each session at the time of booking. 


1. Discover Your Personal Values

CAT TREBILCO - REACH THE PEAK - Mountain Leader & NLP Master Practitioner

Your personal values govern every single choice you make, from the small things like what to eat for breakfast, or what to wear each day, up to the big life decisions such as where to live, which partner you choose, and the job or career you have. Most of us are not consciously aware of these values and how they affect our decision making.

This workshop provides an opportunity to discover your personal values and how they are influencing your life, with a particular focus on whether your business or career is fulfilling your values and where they might be any conflicts. Living a life aligned to your values creates a sense of wellbeing and fulfilment - things feel easy, 'in flow,' and smooth. Whereas, if you are living or working in conflict with your personal values, it's uncomfortable - it can quite literally cause 'dis-ease.'

Becoming aware of your values can lead to better health and wellbeing. In this interactive session Cat aims to help you to : Understand what personal values are; Understand how your values are formed and organised; Discover and explore your own personal value hierarchy; Have a greater understanding of what makes you happy or unhappy, and why; Gain a greater insight into areas of conflict with others; Understand your own internal conflicts.

Cat is a qualified NLP Trainer, NLP Master Practitioner and a Mountain Leader. She loves to combine her two passions of nature and helping people, by running walking-coaching retreats, based in the Scottish Highlands. She was recently honoured as a 2019 Woman of Inspiration by the Association of Scottish Businesswomen, and won the Rising Star Award from WeAreTheCity.

Cat provides nature-based one-to-one coaching, runs Wellbeing Retreats in the Scottish Highlands, and also provides training, certifying students on NLP Diploma, Practitioner and Master Practitioner courses. She is also an experienced expedition leader, having recently led expeditions to Everest Base Camp, Cambodia and Arctic Finland. In 2020, she is guiding expeditions to Kilimanjaro, Mongolia and Kanchenjunga Base Camp.


2. The Secrets of Instagram Growth


How to grow your following quickly and get great engagement with potential customers.  

This workshop will be a combination of case studies to take you through step by step how to create content that gets attention. How to get the growth you require and how to target potential customers. You will also learn little known secrets to get you the exposure that will put you ahead of the game. 

Louise Tierney has worked in various industries as a marketing consultant at the same time as running several businesses. 

In 2012 Louise sold her beauty brands Mylash, Myscara and Mybrows and started Lash Inc Beauty Magazine. Louise owns and runs this business and has grown it to the largest publication of it's kind. Currently in 5 languages and in 15 editions. This year Lash Inc is celebrating 75 issues. 

Louise also co-owns Pink Inc Cafe that she founded in 2019 with her boyfriend and Glasow Lifestyle Magazine which Louise co-edits with 2 of her friends.  The success of every business has been through promotion through social media. Lash Inc currently has 49K followers on Instagram alone. 
Pink Inc is at 5K from 4 months of trading and growing at an organic rate of 1K per month. 



3. How to Empty Your 'Stress Bucket'


Gin will talk about the science behind how the brain functions during anxiety, stress and depression. An accumulation of negative thoughts over time can mean that we feel overwhelmed and out of control.  Understanding the biological process that causes this enables us to manage these symptoms and feel better both mentally and physically. By using examples and metaphors, Gin gives you an accurate, straightforward explanation of brain function and how, by improving just one underestimated area of your life, you can empty your ‘stress bucket’.

Gin began her career as an Optometrist and increasingly found that anxiety, stress and depression were having a huge impact on the health and wellbeing of her patients.  Gin has always been fascinated by how the brain works; why can some people cope with difficult circumstances and others find it more challenging?  In order to investigate and understand brain function, Gin began a journey to study neuroscience and psychology, which ultimately led to her becoming a qualified Solution Focused Psychotherapist.  
Gin helps people to regain control of their lives by explaining the science behind how the brain functions and by employing the latest evidence-based techniques of positive psychology and mindfulness. 


4. The Change Equation

LIZ OLIVER - RETHINKING - Personal Change Consultant

This workshop will present a holistic approach to change based on two key aspects

1) aligning the four human intelligences (physical, intellectual, emotional and spiritual) 

2) knowing how to overcome resistance. 

Liz has been involved in Learning and Development since 1998. Her initial work teaching Neuro Linguistic Programming as part of the University of Dundee’s continuing education programme, was combined with one-on-one work as a coach and therapist. She was also a part-time tutor in the University of Dundee’s Management Development Programme (2002-2011) and facilitated workshops on NLP, motivation, values, emotional intelligence and stress management. 

Liz joined Dundee-based organisation, Insights Learning & Development, in 2004 and played a significant role in the design and delivery of much of Insights’ portfolio. This included co-creating both the Insights Transformational Leadership and Deeper Discovery offerings.  Liz was responsible for creating the learning materials for practitioner accreditation in these areas and has been delivering multi-day train-the-trainer events for Insights throughout the UK and Europe since 2007. Her last role as an employee was to support a community of over 2000 Insights Discovery practitioners with their on-going professional development. She left a legacy in Insights by creating an entire CPD programme for practitioners, called ‘Inform and Inspire’.

Since April 2016, Liz has been establishing her new business ‘Rethinking’, in which she is following her passion by supporting individuals and businesses in mastering change. Her unique approach explores the integration of multiple intelligences (Physical, Intellectual, Emotional and Spiritual), and involves a combination of online learning, one-on-one coaching and face-to-face workshops.

As an adjunct to her work, Liz is also a committed member of two multi-national communities, both of which have a core interest in supporting the integration of spiritual intelligence (SQ) in the workplace.


To secure your place at our #ASBVision2020 Unstoppable Women Conference, head to our booking site now:

Buy tickets for Association of Scottish Businesswomen (ASB)

Join the conversation on Social Media:

#unstoppablewomen    #ASBVision2020    #WomenWhoLead    #ScotlandCANDO


The ASB are proud to be partners in two forward thinking movements - driving and supporting female entrepreneurship throughout Scotland. The ASB's Unstoppable Women Conference is part of Can Do Fest 2019!


The Future Female Business Leaders Programme is a Scottish Goverment backed intitiative, led by the Scottish Chambers of Commerce in partnership with the ASB and involving some of Scotlands leading female influencers. Enabling women to reach their potential and to grasp the business opportunities here in Scotland and internationally. Together we understand the importance of developing promising ideas, nurturing ambition and sharing our collective business knowledge and connections.

Read more through Scottish Chambers of Commerce


Scotland Can Do is our shared statement of intent towards becoming a world-leading entrepreneurial and innovative nation: a CAN DO place for business. This is based on the clear recognition that if we are to achieve sustainable economic growth, and create opportunities for everyone in Scotland to flourish, then we must work together to accelerate entrepreneurship and innovation across Scotland.

Read more