Ayrshire Business Women Rebrand

14 August, 2023

By Danielle Horton

Microtech Digital are delighted to be able to showcase our most recent project - a re-brand of the Ayrshire Association of Business Women (AABW).

The project included the redesign of the website as well as design of social media imagery, e-flyers and design and print of postcards, pop up stands, privilege cards and badges.

Having successfully launched a more modern, visually appealing and responsive website designed by Microtech Digital - AABW wanted a contemporary brand that suited their fresh design better.

The word "association" was felt to be old-fashioned and stereotypical of a group, so they felt their new name, "Ayrshire Business Women", was easier to say and still self-explanatory.

They required a fresh, vibrant and feminine (but not too feminine!) brand that echoed the values of 'Collaboration', 'Inspiration' and 'Professionalism' to bring the networking group into its new era.

The committee and members were delighted with the new branding which was launched at their AGM and we look forward to seeing the group go from strength to strength throughout 2017!

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