Should you outsource your copywriting? 5 reasons why!

14 August, 2023

By Claire Maclachlan

Let's be honest when you are running a business, it is hard to get everything done. As a business owner you are so tied up in your day to day activity that all those marketing and pr tasks get pushed to the back of the queue.

Copywriting is likely to be one of these tasks. Having time to sit down regularly and write for your blogs; websites; social media; newsletters and more seems impossible.

The other side is that business owners think they can write effectively so why should they pay someone to do it? When the answer is a copywriter is a professional and like other professionals, they have studied and have the skills to do the task with the greatest results.

If you think of a copywriter as another value add marketing tool for your business, like a graphic designer or web designer, it could be the best decision you make. Here are 5 reasons why..

1. You will free up your time

Think how much time you would have if you knew that your blogs; newsletters and website content were going to be taken out of your hands and written by a professional.

Outsourcing a copywriter means you can use this time to focus on your customers and your team, and grow your business.

It also means that all of your copy will be written and delivered to you in your timescale and to your deadlines.

2. You will get a fresh perspective

How often do you sit and look at something to be written and you just can't. Is it because you are too involved in your business? A copywriter is outside looking in with a fresh pair of eyes.

Whilst you may worry and think how can they write about it then? The answer is research! A professional copywriter will talk through your business with you; look into your competitors as well as your industry as a whole.

Because of this, they will write from a customer's perspective as being on the outside, they could be one. Their focus is more on the benefits you bring to your customer as opposed to the features of your business.

3. You are using a professional writer

We can all write, after all we learn to at school but not everyone is a writer.

A professional copywriter knows how to write to persuade your customer to take action, and that is a skill. They know how to leave jargon behind and write in a clear way which is reader friendly, easily and quickly understood.

A copywriter will make sure there are no spelling, punctuation or grammatical mistakes. One of the biggest turn offs for customers is poorly written copy, it looks sloppy and unprofessional. Up to 59% of customers will be put off by poor grammar on your website and it can even affect their trust in you as a business.

4. Your content is still king

You cannot lose sight of the fact that the demand for content is huge. We live in a world where it is everywhere from websites and social media to blogs and podcasts.

When Bill Gates famously said "ňúContent is King' he added "Content is where I expect much of the real money will be made on the Internet"

If you use a copywriter you will have fresh and engaging content posted regularly. Say goodbye to repeating the same old boring stuff.

5. You will get more organic leads

Creating regular content such as social media posts or blogs will increase the amount of visitors to your website.

High quality content is one of the two most important factors in how Google ranks your website for search.

Time spent on your website is another significant factor in where Google ranks you. The more interesting and relevant your content, the more likely your reader will stay on and the greater the chance of page one Google glory!

So there it is - your light bulb moment as to why employing a professional copywriter is the best thing you can do for your business!

Want to find out more? Get in touch with me today and lets start making things happen!

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