Corinne Thomas

Ethical Sales

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Corinne Thomas is the Founder and Director of Ethical Sales, a Moray-based consultancy specialising in AI commercial adoption and governance for established SMEs and mission-led organisations.

With over 30 years’ experience in business development and sales strategy, Corinne works directly with leadership teams to help them navigate AI with clarity, confidence, and control. Her work focuses on moving organisations from informal or reactive AI use to structured, board-level adoption that is aligned with governance, culture, and long-term commercial goals.

Corinne is known for her calm, practical approach and her ability to translate complex technology into clear, commercially relevant actions for non-technical leaders. She delivers diagnostics, structured capability programmes, and training that builds internal confidence and reduces reliance on external support.

Based in Moray, she works with organisations across Scotland and the UK, and is building a strong regional reputation as a trusted advisor on responsible AI adoption for leadership teams.

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Ethical Sales Ltd, Forres, IV36 1EE